7 Easy Ways You Can Turn Social Media into Success

Social media marketing is unquestionably a powerful method to help businesses make a presence on social networks. Let’s be honest, in this modern age, who doesn’t have an account on a social media platform? So, if you run a business, being active on social media comes with endless opportunities for you to grow.

If you invest your time and efforts into building a strong strategy for social media marketing and a top social media post design company, then you have it all from increased brand awareness to offering customer service and selling products/services.

Here are 7 easy ways for you to turn your social media marketing into a grand success.

Be SMART With Your Goals

Just like all the other aspects of your business, developing an effective marketing strategy for social media is essential. To help you formulate your goals and objectives, you can use the SMART goal framework. It consists of,

Specific: Identify the specific social media network you want to focus on and a metric rate (response rate). For instance, you want to increase the Instagram response rate by 25%.  

Measurable: This involves ‘how’ and ‘where’ you will measure the metric rate. It can differ depending on the social media channels and metrics you decide to focus on. In other words, this is the indicator of your progress.

Achievable:  When it comes to your goals, they must be achievable and attainable. Evaluate your current scenario to see if you have the appropriate resources and capabilities to achieve your goal. If not, what are you missing?

Relevant: Always ensure that the goals you are setting are aligned to creating an overall social media presence.

Time-bound: Set yourself a realistic time to achieve your goal. For example, ‘Increasing the Instagram response rate by 25% has to be accomplished by the end of the first quarter.

In brief, setting SMART goals will enable you to push yourself, gives you direction, and help you to stay organized and accomplish your goals.

Find Your Audience

Now that you have set your goals, it’s time for you to identify your target audience. To assist you with this, you can use your analytics tools to gain an insight into demographic details, customer behavior, and social media trends. Having this information will help you to figure out your active social media sites, posting schedule, type of content, and your brands’ voice.

In addition, spend time looking at your audience, getting to know about their challenges and what brands they already love on social media. This type of competitive analysis can help you understand how to make your own social media presence stand out from the rest.

Seek Meaningful Relationships

Yes, it is crucial to not appear as a faceless business with no personality. In this day and age, people want companies to be more transparent to ensure they know you more on a personal level.  For example, you can upload photos of your team in the office or them engaging in other activities to reveal more of your business’s personality. 

The beauty of social media is that you can build relationships instantly with followers from any corner of the globe. So, use social media platforms to form meaningful relationships with your followers.

Be Consistent with Your Posts

Your followers should know what to expect from you, so stick to a consistent posting schedule. Moreover, following a schedule will also help you avoid over-posting, which can be off-putting for your followers.

On the other hand, if you are inactive on social media, it can be negative for your brand image. So here are a few tips to help you stay on track.

• To save time and energy, include social scheduling and automation
• Prioritize your social networks based on your audience location
• Discover ways to repurpose content
• To increase involvement, base your activity around ‘best times to post on social media’

Use Infographics

Whichever platform you are posting, photo and video content are grabbing people’s attention like never before. Don’t believe me? Facebook states that live videos receive six times the engagement than any other content type. As for Twitter, graphics and videos get more shares than text-based posts.

Simply put, infographics convey messages easily and more quickly than any other type of content. Therefore, try to incorporate photos, videos, and graphics because these can be understood and shared by people much more than written content. Here is imagery you can consider posting.

• Quotes
• Event pictures
• Photos of customers
• Team photos/videos
• Behind-the-scenes pictures/videos

Use Tools

Just like you are so keen on Google Analytics data, you need to place some emphasis on social media activity too. There are numerous analytics tools available to help you identify your best-performing content, performance trends and break down your social media presence by numbers. In addition, analytics tools are an indication of your progress and new goals/objectives can be formulated accordingly.

Be Inspired

While it is important for your brand to be unique in its way, you can seek inspiration from other influential businesses on social media platforms. A few ways you can search for inspiration are,

Social media success stories

You can find case studies on the business section of the social network’s website

Award-winning accounts

You can, for instance, check out the winners of ‘The Facebook Awards’ for brands that are the best in this game

Your favorite brands

Yes! Take a look at what your favorite brands are up to. What engaging content is up there? What can you learn from them so you can include them in your strategies?

Ask your followers

After all, the content you create is aimed at your audience so include them in this process. You could ask your followers what they want from you and find out their needs, wants, and interests so they can be delivered.